Engage with your community now.5/19/2021
Community involvement has always been a great way for sales professionals to give back and raise visibility. But let’s face it: it’s been tougher during the pandemic to find creative ways to stand out, reach out, and demonstrate value to the community. However, it’s more than possible to accomplish! Keep reading for my do-it-yourself ideas on how to stay involved and engaged with your community, even in today’s new normal.
You’ve likely heard stories of “Zoom fatigue,” but the reality is that most Americans are continuing to social distance to some extent. This means that video calls and large virtual meetings aren’t going away tomorrow. So, what about planning a Zoom event or livestream for your community? Team up with other local professionals – health professionals or service professionals come to mind – who will be a further draw for the public to participate and ask questions about various hot topics. Both you and the professional co-presenters will market the event to your networks, expanding opportunities for everyone.
You could also partner with other local professionals to make videos for social media. For example, join forces with a local electrician to create a did-you-know video about home repairs and safety issues. The electrician will market the video through his/her social media, getting you in front of that audience as well. This model translates to insurance professionals, landscapers, plumbers … almost anyone! The other professional will appreciate the help with their marketing and you’re exposed to a broad, diverse audience in the community. Plus, you’re demonstrating value! Another great benefit: Your reputation as a real estate expert is enhanced.
Speaking of being an expert, I have one final idea on how you can engage with the community right now: Reach out to local publications. Contact them with a one-paragraph statement on market-related issues or simply make yourself available for real estate news interviews. Imagine the name recognition and credibility that executing this small action will bring!
In short, it’s important to stay involved and engaged with your community and there are many industrious ways to do it, even in this new normal. So, why not try planning a virtual event or livestream, partnering with other professionals, or reaching out to local publications? You will always be successful when you find ways to stand out, reach out, and demonstrate your value no matter what!